Question

Which of the following is NOT true regarding service recovery and guarantees?
A. Service failure can result in a satisfactory overall experience for the customer if the recovery is prompt and done well.
B. A service guarantee can motivate employees to deliver high-quality service.
C. Research indicates open-ended guarantees are more effective with customers because they dont spell out exactly the service recovery plan.
D. Service guarantees are a source of insight to how the service delivery system can be improved.

Answer

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