Question

Which of the following is correct concerning high-contact services?
A. To increase the efficiency of high-contact services, the organization should look to reduce the amount of customer-introduced uncertainty by limiting customization.
B. It is easier to smooth the peaks and valleys of demand for high-contact services than for low-contact services.
C. High-contact services are generally less variable and easier to price competitively.
D. All of the above.

Answer

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