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Question
Which company was highlighted in the text because it interviewed 3,000 consumers and created five distinct segments that it could then target in different ways, customizing lifestyle segmentation with a particular focus?a. Este Lauder
b. Folgers
c. Mobil
d. Pillsbury
Answer
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.