Question

When attempting to market a domestic product in an international market, what typically has to happen?

A) The product must be priced higher because of currency exchange rates.

B) The product must have major redesign work done.

C) The home country distribution system must be retrained for the international market.

D) The product must have an existing close competitor in the intended market.

E) The advertising campaign must be consistent with those used in the home country.

Answer

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