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Question
What specific issues do marketing strategies help marketers determine?
A) The goals the marketing plan intends to accomplish
B) The marketing objectives of what the marketer will accomplish
C) The mix of goods or services to fill a customer's needs or wants
D) The marketing activities a business will use to achieve marketing goals
E) The features that will differentiate a product from competitors
Answer
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Related questions
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What type of rating system incorporates feedback from customers, subordinates and peers, among others?
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B) Recency
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When conducting a performance appraisal that uses output as a basis for appraisal, what type of method is being used?
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B) Judgmental
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A restaurant is undergoing a change in cuisine and style of service. It is important that new staff is hired and existing staff retrained. Why might the HR manager recommend vestibule training as being highly effective in this situation?
A) Prospective and present employees can be screened to see if they convey the restaurant's new ethos.
B) Off-site training has great value for evaluating the effectiveness of performance appraisals.
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Explain commonly offered benefits and identify at least two benefits that are mandated by the Federal government.
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In recent years, some companies have run into problems because they have not set aside enough money to cover the retirement funds they have agreed to provide.
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What type of pay system rewards middle managers for especially high output, often exceeding the value of bonuses?
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When a paycheck is calculated from the number of hours worked during the week times the hourly rate, what type of system is being used to pay employees?
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Which of the following links salary increases to performance levels in nonsales jobs?
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A) Interview
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C) Aptitude tests
D) Drug testing
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ERISA was designed to regulate how pension funds are invested.
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Which of the following set up procedures for employees to vote on their desire for union representation?
A) Taft-Hartley Act
B) Labor-Management Relations Act
C) Occupational Safety and Health Act
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Which of the following Acts helps to ensure the financial security of pension funds?
A) Employee Retirement Income Security Act
B) Wagner Act
C) Age Discrimination in Employment Act
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Which of the following is used to identify employment goals for underused groups, and how those goals will be achieved?
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What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?
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B) Psychographic segmentation
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D) Marketing segmentation
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What market segment is based on where the target market lives and how location affects their lifestyle?
A) Demographic
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Time utility is created by a sales agreement that stipulates where products will be delivered to customers.
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Municipal bonds may be issued by federal, state, or local governments.
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What type of loan allows a borrower to maintain a compensating balance at the bank instead of putting up collateral?
A) Unsecured loan
B) Venture capital loan
C) Angel investor loan
D) Secured loan
E) Corporate bond
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According to rating services such as Moody's, what type of rating would a bond have if it was one of the safest investments possible, but produced lower returns?
A) AAA
B) BBB
C) Caa
D) CCC
E) D