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Question
What is data warehousing?
A) A marketing strategy that creates sales agreements that stipulate product delivery
B) The process of dividing a market into categories of customer types
C) The study of consumer needs and wants and the way in which sellers can best meet them
D) The process of collecting, storing, and retrieving data in electronic files
E) A customer identification strategy that targets potential buyers
Answer
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Related questions
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What type of rating system incorporates feedback from customers, subordinates and peers, among others?
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When conducting a performance appraisal that uses output as a basis for appraisal, what type of method is being used?
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A) Prospective and present employees can be screened to see if they convey the restaurant's new ethos.
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Explain commonly offered benefits and identify at least two benefits that are mandated by the Federal government.
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In recent years, some companies have run into problems because they have not set aside enough money to cover the retirement funds they have agreed to provide.
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What type of pay system rewards middle managers for especially high output, often exceeding the value of bonuses?
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Which of the following links salary increases to performance levels in nonsales jobs?
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A) Interview
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C) Aptitude tests
D) Drug testing
E) Polygraph tests
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ERISA was designed to regulate how pension funds are invested.
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Which of the following set up procedures for employees to vote on their desire for union representation?
A) Taft-Hartley Act
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C) Occupational Safety and Health Act
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Which of the following Acts helps to ensure the financial security of pension funds?
A) Employee Retirement Income Security Act
B) Wagner Act
C) Age Discrimination in Employment Act
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Which of the following is used to identify employment goals for underused groups, and how those goals will be achieved?
A) Civil rights
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Which Act increased management rights when a union is attempting to organize a group within an organization?
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What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?
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B) Psychographic segmentation
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What market segment is based on where the target market lives and how location affects their lifestyle?
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For marketers, what type of variables are lifestyles, opinions, interests, and attitudes?
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A) advertising.
B) personal selling.
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Time utility is created by a sales agreement that stipulates where products will be delivered to customers.
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Benefits add value by providing features that increase the customer's satisfaction.
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What type of marketing is used to build long-term relationships with customers?
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When is a company susceptible to a hostile takeover?
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Municipal bonds may be issued by federal, state, or local governments.
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What type of loan allows a borrower to maintain a compensating balance at the bank instead of putting up collateral?
A) Unsecured loan
B) Venture capital loan
C) Angel investor loan
D) Secured loan
E) Corporate bond
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According to rating services such as Moody's, what type of rating would a bond have if it was one of the safest investments possible, but produced lower returns?
A) AAA
B) BBB
C) Caa
D) CCC
E) D