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Question
What can marketers use to attempt to separate consumers based on identifying traits such as age or income?
A) Psychographic variables
B) Geographic segmentation
C) Product positioning
D) Integrated marketing
E) Demographic segmentation
Answer
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Related questions
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What type of rating system incorporates feedback from customers, subordinates and peers, among others?
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A restaurant is undergoing a change in cuisine and style of service. It is important that new staff is hired and existing staff retrained. Why might the HR manager recommend vestibule training as being highly effective in this situation?
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What type of pay system rewards middle managers for especially high output, often exceeding the value of bonuses?
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When a paycheck is calculated from the number of hours worked during the week times the hourly rate, what type of system is being used to pay employees?
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Which of the following links salary increases to performance levels in nonsales jobs?
A) Bonuses
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A) Interview
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C) Aptitude tests
D) Drug testing
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ERISA was designed to regulate how pension funds are invested.
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Which of the following set up procedures for employees to vote on their desire for union representation?
A) Taft-Hartley Act
B) Labor-Management Relations Act
C) Occupational Safety and Health Act
D) Wagner Act
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Which of the following Acts helps to ensure the financial security of pension funds?
A) Employee Retirement Income Security Act
B) Wagner Act
C) Age Discrimination in Employment Act
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Which of the following is used to identify employment goals for underused groups, and how those goals will be achieved?
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Which Act increased management rights when a union is attempting to organize a group within an organization?
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A description such as single, age 20-34, earning $30,000 a year is an example of a psychographic variable.
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Geographic variables describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class.
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What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?
A) Demographic segmentation
B) Psychographic segmentation
C) Behavioral segmentation
D) Marketing segmentation
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What market segment is based on where the target market lives and how location affects their lifestyle?
A) Demographic
B) Behavioral
C) Positional
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E) Psychographic
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For marketers, what type of variables are lifestyles, opinions, interests, and attitudes?
A) Geographic variables
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What are the tangible products bought strictly for personal use?
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Time utility is created by a sales agreement that stipulates where products will be delivered to customers.
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Benefits add value by providing features that increase the customer's satisfaction.
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What type of marketing is used to build long-term relationships with customers?
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When is a company susceptible to a hostile takeover?
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Municipal bonds may be issued by federal, state, or local governments.
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What type of loan allows a borrower to maintain a compensating balance at the bank instead of putting up collateral?
A) Unsecured loan
B) Venture capital loan
C) Angel investor loan
D) Secured loan
E) Corporate bond
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According to rating services such as Moody's, what type of rating would a bond have if it was one of the safest investments possible, but produced lower returns?
A) AAA
B) BBB
C) Caa
D) CCC
E) D