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Question
Veda Inc., a manufacturer of cosmetics, offers two product lines, each catering to a distinct segment. Its most popular brand, Alo, targets women who want makeup that will last at least ten hours after application. With its brand Amo the company targets a niche market of women who are looking for makeup with anti-ageing properties. What type of segmentation is Veda Inc. using?a. Benefit segmentation
b. Heavy-user-focused segmentation
c. Lifestyle segmentation
d. Geographic segmentation
Answer
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