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Question
Various personnel view ads in different ways. People in the creative department tend to see an advertisement as a way to:a. go easy on their ambitions.
b. showcase a personal ideology.
c. grow the market share for the brand.
d. reflect the client's thinking.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.