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Question
To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. Cheerios is the cereal most often listed first, so it is considered to showa. top-of-the-mind awareness.
b. purchase intent.
c. ethnocentrism.
d. market awareness.
Answer
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Related questions
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.