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Question
Though individual achievement is important to foster, getting creative people to work as a team has its unique challenges. Which of the following guidelines are included in the list provided for heading a creative team?a. Allow for plenty of room between teams and clients, and foster competition between team members.
b. Communicate your own personal preferences, and stress the use of a particular cognitive style.
c. Take care in making your team assignments, and rotate assignments over time.
d. Foster creativity by giving your team members free reign, and judge each creative idea as it is suggested.
Answer
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Related questions
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a. Heavy users usually form less than one percent of users by volume.
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Which of the following has been found regarding advertising and gender?
a. Advertisers have been reluctant to communicate to men and women in different ways.
b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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d. There are no differences between men and women if they are the products of differential socialization.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
a. True
b. False
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.