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Question
The idea behind both buzz and viral marketing strategies is to:a. focus on low levels of contact between consumers.
b. target a handful of carefully chosen connectors as influencers.
c. use solely new digital media to create word-of-mouth buzz.
d. replace peer-to-peer programs with professional influencer programs.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.