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Question
The _______ goes beyond the augmented product to encompass any imaginable product change or service, program, or system a supplier might create to add value or reduce cost in ways that set itself apart from others.a. brand
b. minimally augmented product
c. core product
d. potential product
Answer
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Related questions
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Q:
The goal of _______ captures the total expenditures required to deliver the intended total customer experience to targeted segments and customers. Perhaps the principal reason that supplier firms turn to indirect channels is the desire to dramatically reduce distribution costs.
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a. brand equity
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