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Question
The component of advertising that defines the goals of an advertiser and how those goals will be achieved is known as:a. unique selling proposition.
b. transformational advertising.
c. social branding.
d. message strategy.
Answer
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Which of the following has been found regarding advertising and gender?
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.