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Question
The classic role of public relations is to:a. foster goodwill between a firm and its constituent groups.
b. use the social media to damage the image of a rival company.
c. use unpaid media to convey a message traditionally carried by paid media.
d. increase the productivity of employees in a firm.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.