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Question
Scenario 7-5The Solutions Group is a combination of companies that help clients better understand their target markets through creative research approaches. It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys. The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
Solutions Group executives may consider trying ____, the popular technique in which people's buried thoughts about brands are drawn out by having them define their feelings creatively with other visual representations.
a. ZMET
b. ISSP
c. AIO
d. ACS
Answer
This answer is hidden. It contains 1 characters.
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