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Question
Scenario 18-1The brewing companies in the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activitiesusing both traditional and innovative mediahelp to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations.
A news article on projected plant closings in Milwaukee has been going around the city. The manager of one of the Milwaukee brewing plants is approached by some of his subordinates who are concerned about retaining their jobs. He sees the need for a public relations response since his plant is not one among those that are closing. Which of the following is his objective in doing this?
a. Lobbying
b. Holding a sponsored event
c. Preparing internal communications
d. Creating a press release
Answer
This answer is hidden. It contains 1 characters.
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