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Question
Scenario 18-1The brewing companies in the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activitiesusing both traditional and innovative mediahelp to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations.
A public relations firm has designed a website for a large brewing company. It provides information on all its beverages, with a separate page for each, featuring how each was imagined, concocted, tested, and named. It offers a contest to name the new fall lager that will premiere later in the year. With this website, the company's primary objective is to:
a. increase public awareness for its brands.
b. increase the selling cost of its products.
c. help the management anticipate public reactions.
d. counteract negative publicity.
Answer
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