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Question
Scenario6-2Sunshine Meals Inc. is a company that sells breakfast foods such as cereals, pancake mixes, etc. The company conducts a study to segment its consumers.
It finds that segment A consists of a small group of individuals who purchase four boxes of the brand's cereal every week. The average user consumes one box every week. It targets segment A by providing them with samples of other Sunshine products with the purchase of one box.
Segment B consists of a large number of college students and individuals who have recently begun living on their own, and require readymade mixes as their breakfast solution. It targets these consumers by providing more variety with pancakes and waffle mixes.
Segment C consists of consumers who are not consistent buyers and targeting these consumers could prove a loss for the company.
The consumers of segment A can be classified as____ .
a. fickle users
b. heavy users
c. variety users
d. competitive users
Answer
This answer is hidden. It contains 1 characters.
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