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Question
Scenario: Markowitz ToolsSusan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.Which of the following would be the least expensive method in terms of both time and money, for conducting a market research in Country C?
A) structured interviews
B) surveys
C) data from the Internet
D) focus groups
Answer
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