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Question
Scenario: Markowitz ToolsSusan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.Which of the following would be most appropriate for conducting primary market research on attitudes, behaviors, and purchasing habits in Country B?
A) Internet-based research
B) focus groups
C) consumer panels
D) data from trade agencies
Answer
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