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Question
Scenario: Markowitz ToolsSusan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.If Susan wants to obtain information in the least expensive way, she should use ________.
A) secondary market research
B) consumer panels
C) structured interviews
D) large focus groups followed by surveys
Answer
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