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Question
Scenario6-1Headquartered in Boston, The Gillette Company is the world leader in male grooming, a category that includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors were Venus Vibrance the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporated technological and design enhancements to better address the specific shaving needs of women, and will build on current market segments. More recently the company has launched Venus Embrace, the first fiveblade women's razor, with the tagline, "Reveal the Goddess in You." According to its website, nearly 40 million women now use Venus products.
(http://www.gillettevenus.com/en_US/products/index.jsp)
The original plan to sell new products to the female market
a. cannot be considered an STP effort because Gillette is targeting multiple segments.
b. may or may not have been an STP effort, depending on whether Gillette has created sub-segments of these large segments.
c. may or may not have been an STP effort, depending on whether all possible segments are being targeted by Gillette.
d. fit all the criteria of an STP effort by Gillette.
Answer
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