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Question
Scenario 10-6Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores. They have already expanded the products and brands they offer to include reasonably priced items by modern design masters. Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages. Most of the advertising budget will be directed to ads in regional luxury magazines, which, research shows, are frequently read by affluent individuals.
Which of the following should Target do in order to place its brand name more permanently in the affluent customers' memories?
a. Target should make sure that the magazine ads have a positive feeling about them.
b. Target should place an urgent call-to-action on each of its ads in the magazine.
c. Target should place its ads in a number of pages of each issue of the magazine.
d. Target should make sure that the ads are funny and a great entertainment to the customers.
Answer
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