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Question
Scenario: Chong's analysis of international marketsJohn Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.Which step of the market-screening process involves determining the income elasticity of the Zulu doll?
A) selection of the market
B) assessment of the national business environment
C) identification of the basic appeal for markets
D) measurement of market potential
Answer
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