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Question
Scenario 8-3After working as an account executive in an advertising agency for 20 years, you've decided to own your own business. You buy Springfield Hardware, a neighborhood hardware store, from a man who has owned and run the business for the past 52 years. He sells the store and all the inventory, with one warninghe wasn't much on paperwork, so there won't be a lot of records to be found. You buy the store and begin to create your ad plan.
You're currently deciding exactly where and when ads will be placed, and determining the strategy behind each placement. This takes a whilewith the explosion of Internet sites, outdoor advertising, and innovative promotions, the options are almost unlimited. In this way, you are
a. setting up account services.
b. creating a media plan.
c. devising a budgeting method.
d. doing advertising research.
Answer
This answer is hidden. It contains 1 characters.
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