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Question
Scenario 8-3After working as an account executive in an advertising agency for 20 years, you've decided to own your own business. You buy Springfield Hardware, a neighborhood hardware store, from a man who has owned and run the business for the past 52 years. He sells the store and all the inventory, with one warninghe wasn't much on paperwork, so there won't be a lot of records to be found. You buy the store and begin to create your ad plan.
There is one thing you"d like to see as a result of your ad campaignyou want local residents to not only know your name, but to think of it first when they need a hardware store. When you think of hardware, think of Springfield. Which concept defines this objective?
a. top-of-the-mind awareness
b. purchase intent
c. trial usage
d. repeat purchase
Answer
This answer is hidden. It contains 1 characters.
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