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Question
Scenario 8-3After working as an account executive in an advertising agency for 20 years, you've decided to own your own business. You buy Springfield Hardware, a neighborhood hardware store, from a man who has owned and run the business for the past 52 years. He sells the store and all the inventory, with one warninghe wasn't much on paperwork, so there won't be a lot of records to be found. You buy the store and begin to create your ad plan.
Due to the lack of records, you have no way of knowing what Springfield Hardware has gone through over the years. You can only guess about the hardware needs of the local population, and the store's target market and customer base. This will be a major hindrance in writing the ____ sections of your situation analysis.
a. overview and executive summary
b. industry analysis and historical context
c. strategy and execution
d. historical context and market analysis
Answer
This answer is hidden. It contains 1 characters.
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