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Question
Scenario 18-2A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relations issues too.
Over the years, he has learned that positive word-of-mouth advertising helps. He now enlists the testimony of seamstresses who have been with him for years, customers who won"t buy any casual clothing but his, and even high-end designers who praise his business integrity and product quality. Which of the following is he currently involved in?
a. Publicity marketing
b. Influencer marketing
c. Sponsorship marketing
d. Internal marketing
Answer
This answer is hidden. It contains 1 characters.
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