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Question
Scenario 18-2A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relations issues too.
He feels he did a good job in his press release by describing the positive aspects of his company. However, he is aware that his press release:
a. can only promote positive news, but not combat negative information.
b. cannot be integrated with other communication efforts.
c. can do well in communicating information internally, but not externally.
d. can be edited, misconstrued, or not run at all by media organizations.
Answer
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