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Question
Sarah's phone rings one evening at dinnertime. A man says he's calling from a nationwide magazine subscription service; and wants to know about Sarah's hobbies and interests, and her reading preferences. He proceeds to tell Sarah about a special deal if she orders three magazines. This type of telemarketing will most likely:a. provide no information about the company.
b. annoy consumers and alienate them from the company.
c. create a favorable image of the company.
d. promote the company in an cost-effective manner.
Answer
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