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Question
Repetition is a tried-and-true way of:a. posing one or more logical arguments to an engaged consumer.
b. gaining easier retrieval of brand names from consumer's memory.
c. demonstrating a brand's ability to satisfy consumers by comparing its features to those of competitive brands.
d. leveraging the propensity for humans to distort information in the favor of liked brands without knowing they are doing so.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.