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Question
Refer to Superfocus Scenario. While consumers need and want this type of eyeglass, they also want something that looks fashionable. Most consumers would not consider the round, silver stainless steel or titanium aluminum charcoal gray frame fashionable. Thus, on a perceptual map, Superfocus would _____.a. not be positioned as a very useful product
b. be positioned close to competitors
c. be in a quadrant all by itself
d. not even appear
e. not be very close to the ideal point
Answer
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