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Question
Personal influences on consumer behavior include lifestyle, personality, and economic status.
Answer
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A restaurant is undergoing a change in cuisine and style of service. It is important that new staff is hired and existing staff retrained. Why might the HR manager recommend vestibule training as being highly effective in this situation?
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When a paycheck is calculated from the number of hours worked during the week times the hourly rate, what type of system is being used to pay employees?
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Which of the following links salary increases to performance levels in nonsales jobs?
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ERISA was designed to regulate how pension funds are invested.
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Which of the following set up procedures for employees to vote on their desire for union representation?
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B) Labor-Management Relations Act
C) Occupational Safety and Health Act
D) Wagner Act
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Which of the following Acts helps to ensure the financial security of pension funds?
A) Employee Retirement Income Security Act
B) Wagner Act
C) Age Discrimination in Employment Act
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Which of the following is used to identify employment goals for underused groups, and how those goals will be achieved?
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What are target markets? Explain the role that target markets play in market segmentation.
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A description such as single, age 20-34, earning $30,000 a year is an example of a psychographic variable.
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Geographic variables describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class.
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What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?
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What market segment is based on where the target market lives and how location affects their lifestyle?
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For marketers, what type of variables are lifestyles, opinions, interests, and attitudes?
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What are the tangible products bought strictly for personal use?
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A) advertising.
B) personal selling.
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Time utility is created by a sales agreement that stipulates where products will be delivered to customers.
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Benefits add value by providing features that increase the customer's satisfaction.
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What type of marketing is used to build long-term relationships with customers?
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When is a company susceptible to a hostile takeover?
A) When a bull market is in effect
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C) When stocks are low priced, but assets have high value
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Municipal bonds may be issued by federal, state, or local governments.
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What type of loan allows a borrower to maintain a compensating balance at the bank instead of putting up collateral?
A) Unsecured loan
B) Venture capital loan
C) Angel investor loan
D) Secured loan
E) Corporate bond
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According to rating services such as Moody's, what type of rating would a bond have if it was one of the safest investments possible, but produced lower returns?
A) AAA
B) BBB
C) Caa
D) CCC
E) D