Question

Mary has decided she needs to quit smoking for her health and the health of her family. She has spoken with her doctor and has gathered information from the Internet and directly from friends who have quit smoking. What does Mary need to do next?​

a. ​Reward herself in some way as reinforcement

b. Get some feedback from friends and family on her progress​

c. Apply the information she has learned to either smoke less or stop completely​

d. Develop a desire to change her habit​

Case 17.1

William is a 38-year-old computer systems executive. He has come to a point in his life where he is reassessing his ambitions and personal life. He attends professional development conferences regularly and is working on an MBA. Although he eats a low-fat diet and exercises regularly, he works 70-80 hours a week, seldom sees his children except after they are in bed, does not visit his place of worship except on religious holidays, and feels as though his wife is a stranger. William believes that if he can earn just 20 percent more, he can relax because his family will be financially secure.

Answer

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