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Question
Looking ahead to an expanding demand for burial plots as the huge population of baby boomers ages, the owner of a cemetery on the outskirts of a city hires an agency to create a sophisticated ad campaign. In knowing its current users and predicting its future users, the cemetery owner is identifying the factors on the demand side of the sales equation. In the advertising plan, this informationa. should be explained in the industry analysis.
b. can be listed as an objective.
c. should be noted in the market analysis.
d. belongs in the evaluation section.
Answer
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Related questions
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d. Heavy users have little knowledge of the brand and negligible social influence.
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
Q:
When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.