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Question
In which of the following ways would the the establishment of a marketing database create problems between a company and its advertising agency?a. Implying that the ad agency is unable to gather and track reliable customer information
b. Using funds for direct marketing that would have otherwise supported traditional ad agency campaigns
c. Purchasing mailing lists from competing promotional agencies
d. Forcing the ad agency to use the data that the company has on its own mailing lists
Answer
This answer is hidden. It contains 1 characters.
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