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Question
In the context of creativity, which of the following should a team leader do to ensure a safe environment for team members?a. The team leader should not bring together people with diverse cognitive styles if he wants them to get truly engaged in the task.
b. The team leader should create new ideas and ask the team members to incorporate them.
c. The team leader should allow clients' ideas to be incorporated while making sure that team members only follow what the clients say.
d. The team leader should allow creative abrasion to flourish while always looking to defuse interpersonal abrasion.
Answer
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d. Heavy users have little knowledge of the brand and negligible social influence.
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.