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Question
In recent years skillful marketers have merged information on where people live with the U.S. Census Bureau's demographic data to produce a form of market segmentation known as ____segmentation.a. demographic
b. micrographic
c. reprographic
d. geodemographic
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.