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Question
Imagine that you have developed two ads that are to be placed into rotation in Google Adwords. While both ads will be shown in response to the same search terms, the ads differ in the benefit they offer the consumer: the first ad stresses customer service while the second ad stresses low prices. Adwords lets you monitor the purchase amount resulting from the click-through for each of the ads. What statistical test is appropriate for determining whether one ad is statistically superior to the other?A) F-test
B) t-test
C) Chi-square
D) Z-test
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
D) 3
E) 4
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All primary research is quantitative.
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A) primary
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B) planning and data collection
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A) before it is placed in the marketplace
B) while it is running in the marketplace
C) after it has run in the marketplace
D) in its early stages of development
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Q:
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A) geoattitudinal
B) geopsychographic
C) demographic
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Q:
The vast majority of research uses a sample of the population of interest.
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A subset of the population that represents the entire group from which it is drawn is known as a ________.
A) population
B) sample unit
C) census
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Q:
Another name for probability sampling is ________ sampling.
A) random
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Q:
You wish to obtain some secondary information. Is it better to obtain this information from the primary or a secondary source? Why?
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A) The first source
B) The second source
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Q:
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Q:
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
D) the option to review the research results prior to dissemination
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Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
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- respondents
- management and clients
- society as a whole
- research suppliers
Researchers have an ethical responsibility to how many of these groups?
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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