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Question
Identify demographic and psychographic variables.
Answer
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When a paycheck is calculated from the number of hours worked during the week times the hourly rate, what type of system is being used to pay employees?
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Which of the following links salary increases to performance levels in nonsales jobs?
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ERISA was designed to regulate how pension funds are invested.
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Which of the following set up procedures for employees to vote on their desire for union representation?
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Which of the following Acts helps to ensure the financial security of pension funds?
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Which of the following is used to identify employment goals for underused groups, and how those goals will be achieved?
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Which Act increased management rights when a union is attempting to organize a group within an organization?
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What are target markets? Explain the role that target markets play in market segmentation.
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A description such as single, age 20-34, earning $30,000 a year is an example of a psychographic variable.
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Geographic variables describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class.
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What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?
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What market segment is based on where the target market lives and how location affects their lifestyle?
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Municipal bonds may be issued by federal, state, or local governments.
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What type of loan allows a borrower to maintain a compensating balance at the bank instead of putting up collateral?
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B) Venture capital loan
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A) AAA
B) BBB
C) Caa
D) CCC
E) D