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Question
Francis has taken two exams in her advertising class. Both exams consisted of 100 questions. On the first exam, Francis answered 57 questions correctly. On the second exam, she answered 93 questions correctly. What is Francis' overall average?A) 70
B) 75
C) 93
D) 150
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
Pete is monitoring blogs to determine attitudes toward his company. Informed consent requires that he obtain informed consent from the blog owners prior to conducting this research.
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Respondents' expectations that their responses will be treated confidentially are absolute unless they are explicitly informed otherwise.
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A determination of research cost and timing estimates should always come after the selection of the data collection method.
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All primary research is quantitative.
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When you use library resources to answer a client need you are conducting ________ research.
A) primary
B) seconday
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The first stage in the process of advertising research is ________.
A) preliminary discussions and agreements
B) planning and data collection
C) analysis
D) synthesis
E) tactics and actions
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John works in the NewWave Advertising Agency research department. John has been asked to design a very sophisticated research study using a design and questioning technique with which he is unfamiliar. John is most likely to turn to a ________ for assistance.
A) media consulting company
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C) field service
D) trade organization
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Q:
Milward Brown's "Dynamic Tracking Study" helps advertisers understand the strengths and weaknesses of an advertising campaign ________ .
A) before it is placed in the marketplace
B) while it is running in the marketplace
C) after it has run in the marketplace
D) in its early stages of development
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A) Market
B) Consumer
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The question: "How do perceptions of our brand differ among users and nonusers?" is most related to what type of research?
A) Market
B) Consumer
C) Creative
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E) Domain-centered
Q:
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A) geoattitudinal
B) geopsychographic
C) demographic
D) physiological
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Q:
The vast majority of research uses a sample of the population of interest.
Q:
A subset of the population that represents the entire group from which it is drawn is known as a ________.
A) population
B) sample unit
C) census
D) sample
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Q:
Another name for probability sampling is ________ sampling.
A) random
B) judgment
C) nonrandom
D) snowball
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Q:
You wish to obtain some secondary information. Is it better to obtain this information from the primary or a secondary source? Why?
Q:
Imagine that you are looking for a newsletter named "Smartbrief." Which of the companies listed below would be the most likely source?
A) Ad Age
B) Doubleclick
C) Gannett Media
D) New Media Research Inc.
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The search phrase "trends + yogurt" will return identical results when used on Google and Bing.
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A) The first source
B) The second source
C) Both sources are equal
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Q:
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B) talk informally with target audience respondents
C) conduct a search of secondary information to see what others have done
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Q:
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A) is generally quick to obtain
B) is always timely
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Q:
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
D) the option to review the research results prior to dissemination
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Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
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- respondents
- management and clients
- society as a whole
- research suppliers
Researchers have an ethical responsibility to how many of these groups?
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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