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Question
Daysha was watching a movie when she noticed branded products being shown conspicuously, such as the main character driving a BMW and drinking a bottle of Coke. Later, the character's Apple computer was delivered via UPS. Daysha figured that this was a marketing strategy that employs ______.a. Weber's law
b. mere association effect
c. overt placement
d. product placement
e. crowd manipulation
Answer
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