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Question
Dana and John are expecting their first child and therefore decide to furnish their baby's nursery. They browse over the Internet, read parents' magazines, look out for advertisements, and visit child-care stores to purchase reasonable and good quality furniture. Their effort to ensure they make the right purchase decisions can be described as a _____ associated with the consumption process.a. cost
b. reaction
c. value outcome
d. touchpoint
e. satisfier
Answer
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