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Question
Cullen and MacNeil's is a well-known store that sells writing material. The company faces strong competition from the electronic media. If the company thinks of itself merely as a paper company instead of a company that delivers the benefits users want, it could be taking a short-sighted view of its business. That is, Cullen and MacNeil's could suffer from _____.a. brain drain
b. cognitive dissonance
c. marketing disconnect
d. marketing myopia
e. product devaluation
Answer
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