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Question
Consumer behavior has family roots in anthropology.Answer
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Irene has been saving up and searching for the right house to buy. She was ecstatic when a friend told her of a website that deals with real estate promotion and purchase. Irene, who confesses to be not so proficient with the use of the Internet, visited the site for information. However, she was disappointed since her laptop did not have all the necessary software to download information and images from the site. The disappointment that Irene experienced can best be described as search _____.a. overdriveb. regretc. biasd. dissonancee. insurance
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Which of the following statements is true about the amount of search performed by consumers during decision making?
a. Search tends to decrease as a consumer's level of education and income increases.
b. When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops.
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c. consumers who believe in conspicuous consumption to gain entry into a class.
d. consumers marked in some way that indicates their place in the society.
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