Question

Choco Fond, a dessert place, introduced a new product that is served piping hot unlike their usual cold desserts. Choco Fond's customers were initially apprehensive of it. However, after trying it, they found it creamy and sweet like everything else on Choco Fond's menu, even though it looks nothing like the other products on the menu. Which of the following reactions is most likely to account for the customers' cognitive categorization of the new product?
a. Assimilation
b. Simulation
c. Accommodation
d. Contrast
e. Distortion

Answer

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