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Question
Berne Retail plans to introduce new private-label brands for beverages. The marketing team will undertake a survey to obtain feedback on these brands through a test marketing exercise. The data collected in this research study will be collated in terms of frequencies and subjected to statistical analysis to determine the brands that earned the most. The best-performing new brands will be then chosen for a full-scale rollout. This scenario illustrates an instance of _____.a. quantitative research
b. metanalytic reserach
c. grounded theory reserach
d. archival research
e. qualitative research
Answer
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