Question

Below are responses to six checklist questions. An "x" indicates an item was checked. Directions to the respondent said "Check all items that complete this sentence for you: The commercial made me feel "¦"
The first three items are considered negative, the second three items are considered positive.
Respondent # Sad Nervous Angry Uplifted Happy Special







1 x
x


2




x
3
x

x x
4 x



x
5
x x


6 x




7





8
x x


9





10 x





What percentage of respondents expressed some negative sentiment toward the commercial?

Answer

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