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Question
As products mature and customers gain experience with them, there appears to be a routine narrowing of perceived differences among offerings in customers' minds and a corresponding unwillingness to pay anything different for them. In other words, the offerings over time tend to become undifferentiated in the minds of customers, with price becoming the sole basis for deciding among them. This is the definition of a _______.a. commodity
b. minimally augmented product
c. core product
d. potential product
Answer
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